Marc Freudenberg from The Uncommon Lab, a Material Science startup based in Guadalajara, Mexico, joins us again to talk about his startup and team.

The Uncommon Lab develops innovative B2C products that apply scientific principles from tribology and material sciences. It is a spin-off of the Interlub Group, a leader in specialized industrial lubricants founded in 1984 by Marc’s dad, Peter Freudenberg. The Uncommon Lab brings Interlub’s expertise to consumer markets. Since its launch, it has seen strong traction in Mexico primarily via Baking Alchemy, a non-stick baking and cooking product. It has achieved nearly 100,000 followers on social media, partnered with over 100 distributors throughout the country, and won awards such as “Empresas Excepcionales”.

As CEO of The Uncommon Lab, Marc is responsible for the overall company vision, leadership, strategy, and go-to-market.

In addition to Marc, there is a small dedicated team primarily focused on marketing and sales, including building the brand, establishing partnerships, and selling Baking Alchemy’s products. The Uncommon Lab also leverages Interlub Group’s infrastructure, especially its research and development and product teams, through which they continue to improve and expand their product portfolio.

Content:

03:40 Tribology, the scientific discipline behind The Uncommon Lab products

05:00 The origin of The Uncommon Lab as a spin-off of the Interlub Group

07:30 The products lines launched by The Uncommon Lab and the logic behind them

11:50 Baking Alchemy and its traction

17:30 The team behind The Uncommon Lab

20:30 The priorities of The Uncommon Lab for the following months

24:00 Marc’s best advise for aspiring founders: building a brand in B2C

Learn more:

Marc in LinkedIn: https://www.linkedin.com/in/marcfreudenberg/

The Uncommon Lab in LinkedIn: https://www.linkedin.com/company/theuncommonlab

The Uncommon Lab website: https://theuncommonlab.com.mx/

Interlub Group in LinkedIn: https://www.linkedin.com/company/interlubgroup/

Interlub Group website: https://interlubgroup.com/

Episode page: https://www.mexpreneurs.com/podcast-theuncommonlab

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